This Guidebook provides you with the basics of a digital branding strategy, the key elements of different social media channels and what you need to do to improve your online presence and services. In addition, in this Guidebook, we will help you brand your Eurodesk youth services and take advantage of the opportunities of digital technologies.
The Guide provides some interesting facts and statistics about young people and their use of social media. For example, young Europeans self-report spending more than three and a half hours a day on social media.
According to Eurostat, 95% of young people (15-29 year-olds) in the EU made daily use of the internet in 2021 and the use of social media to communicate continues to be on the rise.
Young people are the main drivers of this digital growth.
